Peter Raulerson has co-authored a new book with two of his clients at IBM, Building Routes to Customers: Proven Strategies for Profitable Growth. The book explains how IBM, Microsoft, Cisco and over 400 other companies use the powerful Routes-to-Market (RTM) methodology to grow their revenues and profits in dynamic and challenging market conditions.
Check out the book's webpage for excerpts, videos and more info, including links to buy it at Amazon.com, Barnes & Noble and other retailers.
Check out the website of Peter Raulerson's consulting firm, Paramarketing, for info about his work and to contact him.